Ecom brands doing $500K+/month: Your brand hasn't run out of room. It's run out of you.

I took NutriPaw from $5K to $50M a year. I work inside ecom brands, find what's holding growth back, and fix it with your team.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

Connor Westby
Connor Westby
$5K to $50Ma year at NutriPaw
Forbes 30U30Class of 2023
$1M+monthly ad spend led
15+person growth team built
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VIDEO SLOTShort intro video, Connor to supply

Same approach, other brands.

Client names withheld.

HealthCo

From under $200K to $1M in monthly recurring revenue, in four months.

I rebuilt the offer and everything a customer sees after the click. More people bought, each order was worth 15% more, and churn came down 11%.

SleepCo

Monthly recurring revenue doubled in five months.

I helped redesign the static ads and the advertorials behind them, so the ad and the page made one argument. Each order was worth 12% more.

Neither needed a new channel. Both came from fixing the one part that was holding the rest back.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

You probably recognize this

You still decide which ads go live, what the offer is and what goes in the email calendar.
Your media buyer, email freelancer and agency each report good numbers.
Revenue keeps growing, but profit keeps shrinking.
You're the only one who sees how it fits together, while also running ops, inventory, hiring and cash.
Growth decisions get made late at night, or not at all.
Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

Why another hire rarely fixes it

Another agency, freelancer or senior hire can help. None of them owns the whole growth system.

When each part is managed separately, every team improves its own number. The economics of the business stay where they were.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

What I do instead

I find the biggest thing holding your brand back and fix it. Then I go after the next one.

One priority at a time. Stalled brands are working on eleven things and finishing none.

I build the first version myself. The offer, the landing page, the email flow, the ad account structure.

Your team runs it. I work alongside them and stay on it until it works.

You work directly with me. No account manager. No junior team behind the curtain.

Month to month. If it isn't working, you should be able to leave.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

Your first 90 days: from quick wins to long-term growth

1
Days 1-30

Diagnose + quick wins

I look across the whole growth system and find the one constraint costing you the most. Quick wins go live as I find them.

2
Days 31-60

Redefine strategy + execution

We reset the priority around that constraint. I build what it needs: the offer, the page, the flows, the ad account.

3
Days 61-90

Long-term growth systems

Your team runs what we built, with a weekly rhythm that works without you in the room. Then I go after the next constraint.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

If you're not happy, you get your money back.

And it's month to month, so you're never locked in.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

What I can help with

Paid Media (Meta, AppLovin)
Google Ads
Ad Account Structure & Budget Allocation
Ad Creative & Testing
Offers
Landing Pages & Advertorials
Funnels & Post-Purchase Offers
Product Page Testing
Email & Lifecycle
Subscription & Retention
Amazon (AMS & DSP)
Retail
Ambassador Programs
Customer Service & Retention Call Teams
Hiring & Building Growth Teams
Reporting & Weekly Operating Rhythm
Ops & Logistics
Brand Strategy
Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

Connor Westby

I've built every part of this.

I started NutriPaw with $5K. Five years later it was doing $50M a year.

Acquisition:

Led Meta, Google and AppLovin at $1M+ a month. Ran our ambassador program: $100K+ in incremental revenue.

Conversion:

Built the funnels, landing pages and post-purchase offers myself.

Retention:

Built the email flows. Email drove 40%+ of annual revenue.

Amazon:

Built the pages, ran AMS and DSP. Eight figures a year.

Retail:

Secured seven figures in annual run rate with major retailers.

Team:

Hired and built a growth team of 15+ people.

I've been the founder every decision ran through, and I've built the team and systems to get past that point. Now I do that inside other brands.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

Founder messageFounder messageFounder messageFounder message

Who this is for

A fit if:

  • You're an ecommerce brand doing $500K+ a month
  • Demand is proven and repeatable
  • You have a team for me to work alongside, even a small one
  • You're open to having your priorities challenged

Not a fit if:

  • You're still looking for product-market fit
  • There's nobody for me to work alongside
  • You want to hand off a channel and stop thinking about it. Good agencies do that. I'm not one.
Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

Common questions

What does it cost?

It depends on scope. We talk about it on the first call.

Do you advise, or do you do the work?

I do the work. I build what needs building and work alongside your team on the rest.

We already have an agency. Is that a problem?

No. If I think one of them is the constraint, I'll tell you. The decision stays yours.

How long does an engagement last?

As long as it's useful. Month to month, never locked in.

We're under $500K a month. Should we apply?

Probably not yet.

Do you work outside ecommerce?

My experience is in ecommerce and retail, so that's where I take on work.

Apply to work together

If you're not happy, you get your money back. Short application. I read every one myself.

How to start

I take on a small number of businesses at a time.

The application is short: your revenue range and the biggest thing holding back growth. I read every one myself. If it looks like a fit, we get on a call and you decide whether you want me in it.

If you're not happy, you get your money back. Short application. I read every one myself.